Make a copy of the new created layer and place it the way you may see in the following picture:

Create Movie Theatre Web Layout in Photoshop CS

Take now the next tool and represent the lowest layer of the advertising photos (using Free Transform option, turn it under the necessary angle). The color is 958014.

Create Movie Theatre Web Layout in Photoshop CS

Blending
Options-Gradient Overlay

Create Movie Theatre Web Layout in Photoshop CS

Gradient?s parameters:

Create Movie Theatre Web Layout in Photoshop CS

Blending Options-Pattern Overlay

Create Movie Theatre Web Layout in Photoshop CS