Mac H McIntosh
M. H. "Mac" McIntosh is a leading B2B sales and marketing consultant and an expert on sales lead generation. He is president of Mac McIntosh Inc., a sales and marketing consulting firm that helps companies get more high-quality sales leads and turn them into sales. Get more fresh ideas at http://www.sales-lead-experts.com
Articles by this Author
Your B2B Marketing Event Requires Prompt Follow-up
- By Mac H McIntosh
- Published 03/17/2008
- Marketing
- Unrated
You're knackered after putting on a marketing event, and when you get back to the office, you're met with a deluge of backlogged work Without a post-show plan in place, the task of responding to event attendees to thank them can take the back seat
Tips On Finding And Training The Right Telemarketers
- By Mac H McIntosh
- Published 02/2/2008
- Business Management
- Unrated
Finding and retaining your leading sales staff is an important part of profitable B2B marketing programs One shouldn't plan on simply throwing people into the call center with expectations of good results