Linking with Search Terms Rather than 'Click Here' It has been a common mistake since the Internet began for websites to use 'click here' or 'read more' links to take the visitor to internal webpages Not only is this bad for accessibility, as it does not say where the link is taking the visitor, but it will also provide no benefit in the optimization of your website in the search engines

What are Long Tail Search Terms The ultimate goal when search engine optimizing a website within a competitive market is to reach position 1 in the rankings for the most relevant popular search term

1) Validation of HTML When creating an accessible website it is essential that you use valid HTML to allow all web browsing software the best chance to correctly read and display/output your website pages The SEO advantage of this is that the same rules apply to search engine robots that visit and spider your website as part of the process of adding your site to their listings